We talk a lot about human-centred design, but we rarely define what “human” actually means. If we want data and design to feel human, we need a way to measure it with the same clarity we measure everything else. So I built the Data Human Index. It’s a simple five-dimension model that helps you understand the journey from the perspective of the person moving through it. Transparency Do people understand what is happening and why? Consent Do they have a real choice and is that

Clicks. Scrolls. Views. Conversions. None of them tell us whether the experience was transparent, clear or supportive in any meaningful way. A click might mean understanding, but it might also mean uncertainty. A conversion might show completion, but it might also mean the person pushed through friction to get there. Our dashboards treat every action like success, but success for who? Most analytics frameworks measure behaviour but not the quality of the experience. They can

Most companies genuinely believe they design their websites for people. They hire behavioural scientists, study user journeys and optimize flows based on what people tend to click, skip or avoid. The intention is to make the experience feel intuitive and to support the path to conversion, and in many cases it does exactly that. But there is an interesting tension that keeps coming up for me. Most modern digital experiences are built around human behaviour, not human experienc