Defining What "Human" Really Means

We talk a lot about human-centred design, but we rarely define what “human” actually means.

If we want data and design to feel human, we need a way to measure it with the same clarity we measure everything else.

So I built the Data Human Index.

It’s a simple five-dimension model that helps you understand the journey from the perspective of the person moving through it.

Transparency

Do people understand what is happening and why?

Consent

Do they have a real choice and is that choice respected?

Clarity

Is the experience easy to follow, without friction or second-guessing?

Control

Can people adjust, correct, or change their path without barriers?

Empathy

Does the experience feel supportive and does it reflect how people behave in real life?

Most analytics tell us what people did, but the Index helps us understand what a human experience should feel like when it’s done well. It doesn’t replace your existing metrics, it sits beside them and gives you the layer that’s been missing.

Over the next few posts, I’ll share how the scoring works, how to apply it, and real examples using well-known brands. My hope is that this gives teams a practical way to build experiences that are not only efficient, but also human.

#TheDataHuman #HumanCentredDesign #DigitalExperience #DataStrategy #CustomerExperience