We talk a lot about human-centred design, but we rarely define what “human” actually means. If we want data and design to feel human, we need a way to measure it with the same clarity we measure everything else. So I built the Data Human Index. It’s a simple five-dimension model that helps you understand the journey from the perspective of the person moving through it. Transparency Do people understand what is happening and why? Consent Do they have a real choice and is that

We talk a lot about big data, but most human moments are actually small. A pause before clicking, a scroll back up, a quick tab close, a search that leads nowhere. These tiny behaviours often say more about what someone is feeling than any form or dataset ever could, yet most systems skim right past them. They optimize for actions, not intentions. They reward what is easy to count instead of what is meaningful to understand. And when we overlook those small signals, we miss t